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Marketing Manager
Location:
Dallas, TX
Description:
About the Company Guest XM powered by Black Box Intelligence is the gold standard in workforce, financial and guest experience restaurant benchmark data and has an enviable reputation in the industry. Following our acquisition by Diversis Capital in 2021, we have experienced significant growth and are nicely positioned for the next phase of our journey - which will involve building on our legacy while bringing a product to market that fully integrates all the different data sources and explicitly promotes actionability. We are a company of around 50 people, made up of passionate restaurant industry veterans and tenured technologists. This is essentially like working in a start-up: you will need to be able to thrive in an environment where you do not have limitless resources and there is ambiguity but you are looking for somewhere you can have a big impact. About the Role We are seeking a skilled and motivated Marketing Manager to join our dynamic, small and mighty team. You will report to the CMO, who has just joined the company and is looking to build out the team. You will work in an environment where you will have significant autonomy, creativity is encouraged, focus is on outcomes and efficiency, and you will learn a ton because you will be expected to take on a wide variety of tasks. You will bring a perfect blend of strategic thinking with follow through execution and have a strong motivation to advance projects and get things done. The ideal candidate will have a background in B2B SaaS marketing and be looking for a role that can catapult them forward in their career. Reports To: CMO Experience and Skills 3+ years’ experience in a B2B SaaS environment, ideally at an early-stage company (under $50m revenue) Collaboration and relationship building: Needs to be able to partner with and extract information from across the organization and gain buy-in from other teams. Performance Marketing: Data-driven and ability to measure and scale paid and organic programs. Martech and Marketing Operations: Experience working with automation, CRM and - ideally - digital ad tools. Events: Experience or interest in managing execution of company trade show attendance, webinars, customer dinners and our own user conference. Solution and Results-Oriented: Able to identify and execute on optimization opportunities. Execution-focused: Needs to set and adhere to aggressive project timelines and deliver a high velocity outbound communication program. Core Duties Build customer communications strategy focused on upsell and retention to incorporate: Cross-sell plan to ensure a customer never says “I didn’t know you did that” Features and content promotion mapping to the long-term company vision. Community building and engagement. Campaign management: Multi-channel execution of campaigns across: Email marketing Trade show Webinars Initially, paid digital marketing campaigns as we ramp. Build and execute customer advocacy program: Partner with CSM team to develop multi-format customer advocacy content that maps to the entire product portfolio and vision (i.e. case studies, written and video testimonials, webinars etc.) Reporting: Assist CMO in providing regular updates on marketing performance to marketing team, the organization at large, the leadership group and board (e.g. reporting on campaign/content engagement, funnel conversion etc.). Our Values : Black Box Intelligence™ is a small group of professionals who consider each other family. Our CEO gets a rush out of seeing our employees blossom and grow. We are guided by a set of core values that are more than just a poster on the wall. One Team - I am more than my department and will behave as such Do Good – I will leave it better than I found it Dream Big – Big visions lead to big results; take risks Ignite Fire – I am passionate about the restaurant industry and the people in it Own It – I take ownership and am relentless in my pursuit of excellence Inspire Trust – Every interaction inspires trust Benefits : We are a results-oriented work environment that allows for schedule flexibility and unlimited PTO. As if that’s not enough, we also provide a full range of benefits including health insurance options - offering medical, both traditional and HDHP options, RX, vision and dental coverage. Other added benefits include 401(k) employer match, short- and long-term disability, a fun supportive work environment and the ability to learn and grow with a world-class team. Black Box Intelligence is committed to building diverse teams and upholding an equal employment workplace that is free from discrimination. We hire amazing individuals regardless of their race, color, ancestry, religion, sex, gender identity, national origin, sexual orientation, age, citizenship, marital status, pregnancy, medical conditions, genetic information, disability, or Veteran status.
Company:
Black Box Intelligence
Posted:
May 14 on HiringThing
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More About this Listing: Marketing Manager
Marketing Manager is a Advertising & Marketing Marketing Manager Job at Black Box Intelligence located in Dallas TX. Find other listings like Marketing Manager by searching Oodle for Advertising & Marketing Marketing Manager Jobs.
Marketing Manager is a Advertising & Marketing Marketing Manager Job at Black Box Intelligence located in Dallas TX. Find other listings like Marketing Manager by searching Oodle for Advertising & Marketing Marketing Manager Jobs.