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Regional Marketing Leader - Precision Sensors and Instrumentation
Location:
Billerica, MA
Description:
Regional Marketing Leader - Precision Sensors and Instrumentation Are you a marketing leader looking for a new opportunity? Do you have experience leading global regional marketing teams? Join our Marketing Team! Baker Hughes is the leading energy technology company, who delivers across the energy value chain through our market-leading business segments. Built on a century of experience and conducting business in over 120 countries. Our innovative technologies and services are taking energy forward! Making it safer, cleaner, and more efficient for people and the planet. Partner with the best The Regional Marketing Leader for the Precision Sensors and Instrumentation (PSI) business under Baker Hughes is responsible for the regional marketing strategy and activities that address market needs in a profitable way across the Druck, Panametrics, and Reuter Stokes brands. A successful candidate will be determined by this individual's ability to develop a winning regional marketing strategy and to lead a team of regional marketers to grow lead and opportunity pipeline.As a Regional Marketing Leader, you will be responsible for: Utilizing available market intelligence on customer requirements, unmet needs, and market trends, develop and own the regional marketing strategies for the three PSI businesses (Druck, Panametrics and Reuter Stokes). Developing and deploying a common process for Regional Marketing activities across the three PSI businesses that explains how regional marketing campaigns are conceptualized and executed. Developing an understanding of the differing needs and wants of each region, market, vertical and group of customers and tailor the regional marketing strategy accordingly. Partner with the Commercial teams, the Product and Digital Marketing teams and your team of Regional Marketers to develop marketing campaigns applicable for the needs of specific regions, encompassing areas of Marketing such as content localization, local content deployment channels, channel partner marketing, SEO/SEM, and tradeshows/events. Partner with the Product Marketing Leader - PSI and the Digital Marketing Leader - PSI to ensure that regional marketing campaigns are effectively deployed to as wide a target audience as is appropriate considering budget and bandwidth of team members. Provide leadership and direction to the Regional Marketing team to enable them to run impactful and effective regional marketing campaigns focused on generating leads and opportunity pipeline. Partner with the PSI Marketing Director to develop an all-encompassing marketing strategy for the Precision Sensors and Instrumentation business. Fuel your passion To be successful in this role you will have: Bachelor's degree in marketing, business or another relevant subject from an accredited university or college, or equivalent knowledge and experience. Demonstrable, extensive experience in Regional Marketing. Demonstrable experience of building and leading cohesive and successful teams (preferably in Marketing and ideally Regional Marketing) and takes a hands-on approach, leading by example to get the job done. Demonstrable experience of setting a vision with goals and a plan and subsequent successful achievement of that plan. Exceptional oral and written English communication skills (additional languages would be advantageous). Technically competent with expertise in content localization and deployment, channel partner marketing, localized SEO/SEM, events management, and a wide range of other marketing skills Ability to work effectively cross-functionally with a wide range of globally located stakeholders. An influential, energetic, and enthusiastic mindset, with the drive, ambition, and resilience to make things happen and deliver outstanding performance. The ability to travel up to 20% for this role. Desired Characteristics Master's degree in business administration (MBA) or marketing or equivalent knowledge and experience Knowledge of markets and customers relating to core and new industries for PSI - including but not limited to - Aerospace, Automotive, Oil & Gas, Power Generation, Environmental (Hydrology, Meteorology, Oceanography) Electronics, Pharmaceutical, Agriculture, Energy Transition (including Hydrogen and Emissions Abatement) and other industrial markets strongly desired. Practical experience of customer and vendor interfaces and negotiations Ability to find successful solutions in an environment where ambiguity is present Ability to prioritize and manage own and team's workload effectively Work in a way that works for you We recognize that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns: Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive. Working with us Our people are at the heart of what we do at Baker Hughes. We know we are better when all of our people are developed, engaged and able to bring their whole authentic selves to work. We invest in the health and well-being of our workforce, train and reward talent and develop leaders at all levels to bring out the best in each other. Working for you Our inventions have revolutionized energy for over a century. But to keep going forward tomorrow, we know we have to push the boundaries today. We prioritize rewarding those who embrace change with a package that reflects how much we value their input. Join us, and you can expect: Contemporary work-life balance policies and wellbeing activities Comprehensive private medical care options Safety net of life insurance and disability programs Tailored financial programs Education Assistance Generous Parental Leave Mental Health resources Dependent Care Additional elected or voluntary benefits You will be eligible to participate in Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k). You will have a choice of coverage options that best suit your needs. Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of each of these plans. This position is eligible for our comprehensive and competitive benefits package, which can be found here , and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies. About Us: We are an energy technology company that provides solutions to energy and industrial customers worldwide. Built on a century of experience and conducting business in over 120 countries, our innovative technologies and services are taking energy forward - making it safer, cleaner and more efficient for people and the planet. Join Us: Are you seeking an opportunity to make a real difference in a company that values innovation and progress? Join us and become part of a team of people who will challenge and inspire you! Let's come together and take energy forward.Baker Hughes Company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.PDN-9c6c57d6-f444-44a4-acb9-9f3d0e7e84fd
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More About this Listing: Regional Marketing Leader - Precision Sensors and Instrumentation
Regional Marketing Leader - Precision Sensors and Instrumentation is a Advertising & Marketing Marketer Job at Baker Hughes located in Billerica MA. Find other listings like Regional Marketing Leader - Precision Sensors and Instrumentation by searching Oodle for Advertising & Marketing Marketer Jobs.
Regional Marketing Leader - Precision Sensors and Instrumentation is a Advertising & Marketing Marketer Job at Baker Hughes located in Billerica MA. Find other listings like Regional Marketing Leader - Precision Sensors and Instrumentation by searching Oodle for Advertising & Marketing Marketer Jobs.