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Marketing Strategist

This listing was posted on ApplicantPro, TalentPlusHire.

Marketing Strategist

Location:
Philadelphia, PA
Description:

Job Title: Marketing Strategist Location: Philadelphia, PA Department: Marketing Reports To: Director of Marketing Job Overview We are seeking a dynamic and results-driven Marketing Strategist to lead our marketing efforts, craft innovative strategies, and drive brand growth. The ideal candidate will have a strong understanding of market trends, consumer behavior, and a knack for developing multi-channel marketing plans. You will be responsible for creating and executing strategies that enhance brand visibility, increase engagement, and generate leads. If you are a data-driven marketer with a creative mindset, this role is for you! Key Responsibilities Develop and Implement Marketing Strategies: Create comprehensive marketing plans that align with business objectives and drive growth across all channels, including digital, social media, content, and traditional marketing. Brand Positioning: Shape and refine the brand's voice, messaging, and positioning to ensure consistency across all marketing channels. Campaign Management: Lead the planning, execution, and analysis of marketing campaigns. Oversee content creation, media buying, SEO/SEM, and social media strategies. Performance Monitoring: Establish KPIs and track performance metrics for marketing initiatives. Use analytics tools to measure effectiveness and adjust strategies as needed. Collaboration: Work closely with cross-functional teams including sales, product, and creative to align on objectives and ensure consistent messaging and branding. Customer Insights: Analyze customer feedback, behavior, and feedback data to understand their needs and preferences, driving personalized marketing approaches. Innovation: Stay updated on industry trends, emerging platforms, and new technologies. Bring innovative ideas to the table to keep the brand ahead of the competition. Qualifications Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, HubSpot, SEMrush). Excellent communication and storytelling abilities. Proficiency in digital marketing channels (SEO, PPC, social media, email marketing). Experience with content marketing, branding, and product marketing. Creative mindset with the ability to think outside the box. Strong project management and organizational skills. Job Posted by ApplicantPro
Company:
Curate
Posted:
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