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Marketing Manager
Location:
Washington, DC
Description:
Brand Positioning : Develop and refine HyerTek's brand positioning strategy. Ensure consistency and alignment of marketing messages across all platforms. Website Management : Oversee the complete rebuild of the website. Maintain and update the website with new content, ensuring SEO optimization. Develop a dedicated section for thought leadership content. Content Creation and Management : Create and manage a content calendar for blogs, whitepapers, case studies, and videos. Write and publish regular blog posts and guest articles. Develop educational content and detailed case studies. Social Media Management : Optimize and manage company profiles on LinkedIn, Twitter, and Facebook. Regularly post updates, articles, and insights. Engage with followers and respond to comments and messages. Event Planning and Coordination : Identify and register for key industry events and conferences. Coordinate logistics for event attendance, including travel and booth setup. Prepare marketing materials and presentations for events. Email Marketing : Develop and manage email marketing campaigns. Create and send newsletters, promotional emails, and event invitations. Segment email lists to target specific audiences. Market Research and Analysis : Conduct market research to identify trends and opportunities. Analyze industry reports and data to inform marketing strategies. Monitor competitor activities and adjust marketing tactics accordingly. Performance Tracking and Reporting : Track key performance indicators (KPIs) for all marketing activities. Prepare regular reports on marketing performance and ROI. Use analytics tools to measure the effectiveness of campaigns and adjust strategies. Customer Engagement : Develop strategies to enhance customer engagement and retention. Gather and analyze customer feedback to improve marketing efforts. Implement customer satisfaction surveys and follow-up processes. Content Creation Objective (All Forms) Case Studies Whitepapers Blog Posts Infographics Videos Podcasts Webinars Job Posted by ApplicantPro
Company:
Hyertek
Posted:
November 15 on ApplicantPRO
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