This listing was posted on ApplicantPro.
Marketing Manager
Location:
Dripping Springs, TX
Description:
Job SummaryThis position will be an integral and hands-on marketing team member for Plateau Land & Wildlife Management and our family of companies. Our Marketing Manager will be responsible for creating and managing various marketing programs that increase new customer awareness and acquisition across our broad range of services. Working with the Director of Marketing and other team members, you will assist in the development and execution of our annual marketing plan, direct marketing tactics, customer communications, program measurements and improvements and profitable budget management.Essential Duties* Implements customer acquisition programs and ongoing company communications* Develops creative campaigns across print and digital tactics* Designs and writes copy that engages, informs and promotes customer interaction* Produces insightful database management, segmentation and efficiency* Implements cross-selling tactics across diverse customer groups* Manages direct mail creation, execution and program measurement* Creates direct mail campaigns, execution and program measurement* Oversees miscellaneous Social media campaigns, execution and program management* Manages virtual and in person events, execution and program management* Identifies and manages corporate sponsorships and relates cross promotion strategies* Manages overall direct marketing budgets, results and improvements* Able to make website (WordPress) updates to reflect ongoing communications and campaignsQualifications* Four years of prior work experience in direct marketing or within a marketing team* Hand-on experience with Salesforce and Marketing Cloud (or other CRM)* Bachelor's Degree or Journalism* Experience in MS Office, Adobe Creative Suite and other related software* Experience in Wordpress, Constant Contact, Mailchimp,etc* Experience in Facebook business and Ad Manager and LinkedIn Campaign Manager* Experience in Zoom webinars, or similar webinar platforms (Cisco WebEx, GoTo Webinar etc* Able to work cross-functionally with other areas of marketing and sales (Events, PR, Sales, etc)* Excellent time management skills* Ability to deal with sensitive data is essential* Must possess the ability to work diplomatically with all levels of Management* Excellent written and oral presentation skills* Must possess excellent math, statistical and technical financial analysis skills* Must be detailed and results oriented* Must have demonstrated ability to take initiative, be detail-oriented and self motivated* Must have an outgoing personality and be able to get along well with co-workers and work as a team* Must be capable of working independently or virtually* Must be able to work in a fast paces environmentEssential Job Functions:* Involved in the development and execution of effective direct marketing programs targeted to existing and new customers; including all customers and potential customers; including all customers and potential customers of Plateau Land & Wildlife Management and our family of companies* Manages out monthly newsletter; article writing, photography, content curation, etc* Coordinates and tracks our various direct mail and email campaigns; list creation, artwork and print coordination, monthly calendar and budgets* Creates, executes and measures out social media campaigns across Facebook, Instagram* Can lead or assist in various webinar events, calendar coordination, promotion and moderation* Can be proficient in using Salesforce and Marketing Cloud ro execute various email campaigns, campaign tracking and lead generation tactics
Company:
Plateau And Braun & Gresham Family Of Companies
Posted:
August 25 on ApplicantPro
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