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Marketing Campaign Manager : Digital Marketing : Email
Location:
Washington, DC
Description:
Position Summary Reporting to the Senior Marketing Campaign Manager : Digital Marketing, the Marketing Campaign Manager : Digital Marketing is primarily responsible for supporting and implementing the integrated marketing campaign plan in relation to digital channels (email, PPC, social media, SEO, SEM,) to achieve the goals for ACS Publications journals, subject portfolios, and related products. With a focus on email marketing, the individual will translate journal and portfolio strategy, go:to:market plans and initiatives, customer insights and messaging into outstanding campaigns aimed at target markets and personas. They will work closely with Marketing Centers of Excellence ("Marketing Operations", "Conferences and Events" and "Strategic Communications and Brand"), to implement effective marketing activities to promote ACS Journals, portfolios, B2C products, and services and generate high quality article submissions and usage for journals and portfolios, supporting an increase in revenue growth for the B2C related products. They will also deliver digital marketing support to the Senior Marketing Campaign Manager, Experiential Marketing in their efforts to drive registrations, attendance, and follow up engagements for our conferences, events, and perennial, large:scale engagement activities. A trusted business partner, they will work cross:functionally within the Global Marketing team to help deliver the Return on Investment expected from our digital marketing activities. They will be familiar with ACS Publications products and services, and have an awareness of the needs of authors, researchers, and editors. They should possess a broad knowledge o feffective digital marketing channels and tactics, trends, challenges, and opportunities, with a passion for, and expertise in email marketing, and be able that knowledge to the requirements of this role. Responsibilities stylemargin:bottom:11.0px:: Deliver the digital demand strategy to support division goals to grow submissions, usage, citations, and general awareness of our portfolio.: Develop and execute compelling, scalable integrated marketing activities that encompass digital channels, with a focus on email marketing.: As the email marketing subject matter expert for the Journal Product Marketing Team, create and deliver an email marketing plan to include development of new campaigns and optimization of existing activities. : Collaborate with the Marketing Operations team to analyze and optimize emails and share best practices with the Demand Marketing team.: Support the Experiential Marketing efforts to meet and exceed goals for conferences, events, and perennial, large:scale engagement activities.: Work with the Journals, Portfolios and Related Products marketing team and Senior Marketing Manager : Partner Publishing and New Journals to develop campaign strategies and activities to support journal/ portfolio updates, features, and other activities.: Ensure that all activities are a planned component of larger strategic marketing campaigns, with aligned messaging, clear objectives, and tracked metrics.: Manage budgets related to your campaigns, allocating resources to maximize Return on Investment (ROI). Ensure resources are allocated to the most impactful initiatives; adjust strategies as necessary to ensure optimal use of budget. Accurately record marketing spend and process invoices in a timely manner.: Embrace A/B testing and innovation across the campaign lifecycle, focusing on data analysis to continuously optimize email marketing. Share best practices with the wider Global Marketing department.: Communicate goals, initiatives, and results of marketing campaigns internally and cross divisionally.: Record and share regular metric driven updates on channel impact, progress, and upcoming initiatives. Report on campaign impact/ results and suggest opportunit
Posted:
June 15 on Tip Top Job
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Marketing Campaign Manager : Digital Marketing : Email is a Advertising & Marketing Marketer Job located in Washington DC. Find other listings like Marketing Campaign Manager : Digital Marketing : Email by searching Oodle for Advertising & Marketing Marketer Jobs.
Marketing Campaign Manager : Digital Marketing : Email is a Advertising & Marketing Marketer Job located in Washington DC. Find other listings like Marketing Campaign Manager : Digital Marketing : Email by searching Oodle for Advertising & Marketing Marketer Jobs.