This listing was posted on Tip Top Job.
Health Care Professional Strategist
Location:
Plainsboro, NJ
Description:
About the Department Our Commercial Strategy and Marketing group creates and delivers human:centered experiences, where innovation meets customer:centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight. We develop an end:to:end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision:making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our test and learn' mindset and approach enables us to iterate rapidly and refine our strategies based on real:world results. We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human:centered design pull you in? Are you ready to experiment with us? The Position The HCP Strategist will be a critical driver in shaping an insights:driven HCP marketing strategy overseeing omnichannel execution and measuring marketing effectiveness. They will support in seeking to find a competitive edge and differentiation in NNI HCP strategies, setting high standards, and establishing/maintaining a proactive market leadership position. They will support development of the media strategy and collaborate across functions to optimize customer engagement as well as ensure a consistent brand vision and message.The focus of this role will be in support of the diabetes therapeutic area, specifically the upcoming icodec launch. Relationships Reports to HCP Strategy Lead. Collaborates with cross:functional teams, including sales, marketing, medical affairs, market access and policy/advocacy (MAPA), Centers of Excellence (COEs), regulatory affairs, and other relevant NNI departments to ensure alignment of HCP brand objectives and strategies, effective execution of HCP experience strategies and transparent communications outside the department. Ensures consistency of brand vision and messaging across all touchpoints. Essential Functions stylemargin:bottom:11.0px::Brand Objectives: Supports development of the pre:launch / launch / in line HCP:related brand/therapy area strategic objectives, HCP activation and experience strategy, including prioritization of HCP needs and opportunities across TAs, and HCP segmentation:HCP Journey Mapping: Collaborate with cross:functional teams to conduct in:depth analysis and mapping of HCP journeys, identifying key touchpoints, and opportunities for enhancing the HCP experience throughout the treatment lifecycle:Target Segment Identification: Utilize market research and data analysis to identify and define specific HCP segments. Develop targeted strategies and tailored promotional campaigns to address the unique needs, preferences, and challenges of each segment:Omnichannel Experience Strategy: Translate brand objectives to develop innovative, insights:driven HCP omnichannel branded and TA unbranded market development strategy to support brand development and HCP activation efforts. Collaborate closely with cross functional teams to uncover insights into HCP needs, preferences, and behaviors and translating them into a comprehensive HCP engagement plan. Ensures alignment of brand positioning, messaging and overall objectives:Performance Metrics and Reporting: Establish key performance indicators (KPIs) to measure the success of personal promotion HCP experience strategies. Regularly analyze and report on the effectiveness of implemented strategies, making data:driven recommendations for continuous improvement:Continued Improvement: Ensure pull:through of 'test and learn' princi
Posted:
July 8 on Tip Top Job
Visit Our Partner Website
This listing was posted on another website. Click here to open: Go to Tip Top Job
Important Safety Tips
- Always meet the employer in person.
- Avoid sharing sensitive personal and financial information.
- Avoid employment offers that require a deposit or investment.
To learn more, visit the Safety Center or click here to report this listing.
More About this Listing: Health Care Professional Strategist
Health Care Professional Strategist is a Nurse & Healthcare Health Care Worker Job located in Plainsboro NJ. Find other listings like Health Care Professional Strategist by searching Oodle for Nurse & Healthcare Health Care Worker Jobs.
Health Care Professional Strategist is a Nurse & Healthcare Health Care Worker Job located in Plainsboro NJ. Find other listings like Health Care Professional Strategist by searching Oodle for Nurse & Healthcare Health Care Worker Jobs.