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Director Marketing, Psychiatry
Location:
Deerfield, IL
Description:
Do you want to join a team where the mission is meaningful, the challenges are complex, and you can directly see the results of your hard work? At Lundbeck, we are tirelessly dedicated to restoring brain health, so every person can be their best. Inspired and driven by our purpose, we are the only global biopharmaceutical company focused solely on brain diseases. We have a robust and innovative pipeline, bringing forward transformative therapies to address unmet needs in neurology and psychiatry. Join us on our journey of growth This position is based out of Deerfield, IL SUMMARY: The Director Marketing is responsible for the overall marketing performance and management of the potential launch of the PTSD indication in our Psychiatry portfolio, pending FDA approval. This role will lead the cross:functional team and be the key decision maker to ensure alignment of execution to the brand strategy and performance goals. ESSENTIAL FUNCTIONS: Leader of Brands :- Responsible for the overall performance of the potential launch of the PTSD indication, pending FDA approval. Incorporates internal and external insights to shape brand strategy. Implements and executes cross:functionally to drive results on brand performance goals.- Leads cross:functional team to coordinate, continuously measures impact, assesses trade:offs and makes decisions independently, when needed.- Develops an integrated brand strategy that effectively and consistently gains share, including clearly linked objectives, tactics, and resourcing/budget.- Translates strategy and analyses into proactive action. Takes key insights and develops meaningful, results:oriented plans to ensure achievement of product objectives, as well as sales and profit goals. - Proactively manages all aspects of alliance partner relationships, including coordination of strategy and execution plans. Shapes strategic and tactical agenda, identifies team participation and key decisions in governance processes and committees.- Responsible for leading all aspects of Marketing for potential launch of the PTSD indication (pending FDA approval), including HCP, Consumer Marketing, and related cross:functional execution.- Is the primary point for coordination with global teams- Provides marketing advice and guidance to other U.S. operating teams to ensure overall sales and marketing effectiveness. Ensures marketing strategy, business objectives and priorities are clearly aligned with cross:functional partners. - Demonstrates thorough understanding and proactive monitoring of the external market; quickly adapts approach and adjusts objectives to ensure maximum impact.- Leads the team to manage to the overall budget and brand performance. Aligns investments with brand strategy.- Deep understanding of payer landscape and proactively integrates this understanding into marketing strategy. Leader in strategic partnerships :Global: Partners effectively with global commercial and cross:functional leaders to provide strategic guidance for the brand.:Alliances: Builds trusted relationships with key stakeholders and alliance partners to ensure mutually agreeable strategy, objectives and tactics.:External Stakeholders: Promotes strong relationships with customers and patient organizations to ensure that key messages reflect positively on the company and our products.:Ensures alignment of marketing with US cross:functional teams and builds consensus around goals and objectives, while managing ambiguity and complexity. Leader of People :Establishes clear expectations, sets objectives and collaborates to bring cross:functional teams together to driveurgency and prioritization ofkey initiatives.Leads cross:functional partners : including developing their business acumen, skill set, providing coaching and feedback.:Attracts, develops and retains top talent. Looks to the future and builds lon
Posted:
July 1 on Tip Top Job
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More About this Listing: Director Marketing, Psychiatry
Director Marketing, Psychiatry is a Executive Director Job located in Deerfield IL. Find other listings like Director Marketing, Psychiatry by searching Oodle for Executive Director Jobs.
Director Marketing, Psychiatry is a Executive Director Job located in Deerfield IL. Find other listings like Director Marketing, Psychiatry by searching Oodle for Executive Director Jobs.