This listing was posted on The Resumator.
Content Marketing Associate
Location:
Frisco, TX
Description:
Content Marketing Associate Lead social media strategy and create content to drive leads and engagement This is a USA based, remote or office-based role. Candidates must already live in the United States. Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. At Lexipol, our mission is to create safer communities and empower the individuals on the front lines with market-leading content and technology. Our top-notch team works closely with law enforcement, fire, EMS, corrections, and local government professionals to tailor our solutions to better address today’s challenges and keep first responders coming home safely at the end of each shift. Working at Lexipol means making a difference – day in and day out. The Work The Marketing team develops and executes on strategies to drive demand generation, engage and nurture prospective customers and support customer communications. The team is a diverse and creative group focused on measurable results. With the rapidly growing company, the Marketing team takes on new challenges as the business evolves, creating personal growth opportunities. The Marketing team oversees events, content marketing, collateral, digital marketing, advertising, marketing automation and more. The content marketing associate is responsible for external communication that positions Lexipol as a thought leader in public safety and local government. You will oversee growing engagement on social media channels, as well as coordinating efforts to build and maintain the company’s favorable public image. Working with several internal teams, the content marketing associate drives leads and engagement through a range of marketing activities, including writing and editing thought leadership and promotional content, managing social media outreach and contributing to product launches and email marketing campaigns . This is done through working in these areas of focus: Social Media (20%) Develop social media messaging (videos, graphics, text) for all company social channels (Twitter, LinkedIn, Facebook, Instagram, YouTube, Yammer) comprised of company content and industry thought leadership. Develop and execute the social media weekly schedule using tools including SocialFlow and Pardot, ensuring appropriate attribution tracking (e.g., UTMs). Set and monitor goals for social media engagement and create strategic plans to achieve such goals. Stay up to date on emerging social platforms and evaluate for corporate fit. Blog Content (20%) Work with internal writers to edit and publish blog articles. Author original blogs based on webinars, white papers, reports and other research materials. Optimize web content for organic search. Public Relations (20%) Assist with company public relations strategy including drafting press releases and news announcements, issuing press releases over the wire, and reporting on press release performance. Monitor and manage the Lexipol Wikipedia page. Manage the company awards program, including submitting to annual award programs, identifying new opportunities for submissions, writing applications and coordinating related publicity. Video (10%) Serve as project lead for the creation of product, vertical-specific and corporate brand videos, drafting video scripts and visual ideas and working with an external video production company to see videos through to completion. Coordinate editing and scheduling of Today’s Tip videos. Collateral (30%) Manage distribution of monthly newsletters for prospects and customers. Set and monitor goals to improve newsletter metrics and implement strategies to achieve those goals. Assist in creating materials that drive leads and engagement, including landing pages, collateral, web copy, emails, and other thought leadership and promotional content. Requirements: To be considered for this role, you will have this experience: Minimum 2 years’ experience in B2b marketing, either in a corporate marketing department or marketing agency. Proven corporate experience with social media automation tools such as SocialFlow, Sprout Social, Sprinklr, SocialPilot, or Hootsuite. Experience writing content for a corporate setting, including blog articles, marketing copy, website copy, newsletter copy, promotional copy, etc. Excellent writer, editor, communicator and creative thinker with ability to use data to inform decisions. Solid understanding of marketing concepts and channels including inbound/digital marketing, SEO/SEM, social media, email marketing, lead scoring and lead nurturing. Experience with video creation and development, including the ability to draft scripts and story boards and experience with video editing tools. Expert in Microsoft Office. Working knowledge of marketing automation, such as Pardot, HubSpot, Marketo, Eloqua. Experience with B2B CRM. Salesforce CRM preferred CMS experience; WordPress preferred. Extensive experience in legacy social media platforms (Twitter, LinkedIn, Facebook, Instagram, YouTube, Yammer) and familiarity with emerging platforms. High attention to detail, organized, problem solver with good time management, sense of judgement and adaptability to change. Preferred Experience: Experience in using generative AI in content production and optimization. Target Outcomes/Target Results Manage the Today’s Tip video schedule and weekly deployment, employing A/B testing to improve open and click-through rates. Write and issue press releases/news articles for each new product launch, award and other company milestone. Develop and schedule a weekly calendar of social media postings and increase organic engagement across social platforms. Coordinate applications for at least 4 award programs Employee Value Proposition Work with a highly collaborative team of content marketers, designers, partner marketers, events coordinators, gaining exposure to multiple facets of the marketing process. Interact with multiple groups and teams within the company. Contribute to safer communities by helping educate first responders through high-quality content. Understand the impact of your efforts through our laser focus on how our projects impact lead generation and influence revenue. Learn key marketing concepts critical in the Software-as-a-Service (SaaS) space. Gain exposure to varied types of content marketing activities. Enjoy predictable weekday hours from a remote or office (Frisco, TX) based environment. Access career growth opportunities in a company that is experiencing rapid growth and a Marketing department that is evolving to support this growth. Thrive in a high-paced, challenging environment with a mix of routine and varied assignments. The Environment Report to the Sr. Director of Marketing Content who understands the technical and business aspects of the team and is committed to building partnerships, generating ideas, making continuous improvements, providing resources, refining processes and supporting the success of each team member. Our team is highly productive and works with urgency every day to serve the needs of public safety professionals. Individuals who seek out additional responsibilities and have an action orientated mindset thrive on this team. Although the team is spread out geographically, we meet often to collaborate, share professional development lessons and review status of projects. We are quick to support one another and committed to cross-training and work/life balance. Compensation for this role is $60,000-$62,000 annually based on experience and meeting all requirements listed above. Duties listed are not intended to be exhaustive or exclusive; other duties may be assigned. Management retains the discretion to add to or change the duties of the position at any time. Compensation and Benefits Lexipol offers a competitive base salary, monthly, quarterly, or annual incentive and a comprehensive benefits package including 401(k) with Company match and a flexible paid time off plan. About Lexipol For more than 20 years, Lexipol has been ensuring the well-being and effectiveness of the people who safeguard our communities — public safety professionals, first responders and local government employees. We’re the unquestioned leader in providing public servants with the knowledge, skills and abilities to serve communities large and small. Our solutions include state-specific policies, accreditation services, online learning, wellness resources, grant assistance, and industry news and information. Lexipol serves more than 2 million public safety and government professionals in over 10,000 agencies and municipalities. For additional information, visit www.lexipol.com . Lexipol Is an Equal Opportunity Employer (EOE) Lexipol, LLC provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, gender, national origin, age, sex, pregnancy, disability, sexual orientation, gender identity or expression, veteran status, genetic information, or any other non-job-related characteristic. Lexipol complies with applicable federal, state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfers, leave of absence, compensation, and training. Powered by JazzHR
Company:
Lexipol
Posted:
June 19 on The Resumator
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More About this Listing: Content Marketing Associate
Content Marketing Associate is a Advertising & Marketing Marketing Associate Job at Lexipol located in Frisco TX. Find other listings like Content Marketing Associate by searching Oodle for Advertising & Marketing Marketing Associate Jobs.
Content Marketing Associate is a Advertising & Marketing Marketing Associate Job at Lexipol located in Frisco TX. Find other listings like Content Marketing Associate by searching Oodle for Advertising & Marketing Marketing Associate Jobs.