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AVP Senior Analytics Manager
Location:
Whitehouse Station, NJ
Description:
JOB DESCRIPTION As the Marketing and Client Experience Analytics Manager, you will be responsible for leveraging data-driven analytics to inform and optimize marketing strategies and improve overall customer experience across our financial products and services. You will play a key role in analyzing customer behavior, identifying trends, and providing actionable insights to drive business growth and enhance customer retention. Key Responsibilities Marketing Analytics : Establish the analytics foundation including roadmap and maturity model Develop and implement data-driven marketing strategies to acquire and retain customers. Analyze marketing campaign performance, attribution, and ROI across multiple channels (digital, traditional, direct). Use advanced analytics to segment customer populations and personalize marketing initiatives. Optimize customer acquisition cost (CAC) and customer lifetime value (CLTV) through data-driven insights. Customer Experience Analytics : Measure and monitor customer satisfaction, loyalty, and retention metrics. Conduct in-depth analysis of customer journey touchpoints to identify pain points and areas for improvement. Implement customer feedback mechanisms (e.g., NPS, CSAT) to drive continuous improvements in service delivery. Utilize customer data to personalize experiences and enhance overall satisfaction. Data Management and Insights : Oversee data collection, cleansing, and integration from multiple sources (CRM, transactional data, web analytics). Develop and maintain comprehensive dashboards and reporting tools to visualize key performance indicators (KPIs) and trends. Collaborate with IT and data engineering teams to ensure data integrity, governance, and accessibility. Cross-functional Collaboration : Partner with marketing, product development, and customer service teams to align analytics initiatives with business goals. Communicate insights and recommendations to stakeholders at all levels, including executives, to drive strategic decision-making. Lead initiatives to foster a data-driven culture within the organization. Continuous Improvement and Innovation : Stay abreast of industry trends and best practices in marketing analytics and customer experience management. Identify opportunities for innovation and optimization through experimentation (e.g., A/B testing, predictive modeling). Implement scalable solutions and processes to drive operational efficiency and effectiveness. Requisition #: 98406ahf9io63
Company:
Chubb
Posted:
June 27 on InsuranceJobs
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More About this Listing: AVP Senior Analytics Manager
AVP Senior Analytics Manager is a Executive Manager Job at Chubb located in Whitehouse Station NJ. Find other listings like AVP Senior Analytics Manager by searching Oodle for Executive Manager Jobs.
AVP Senior Analytics Manager is a Executive Manager Job at Chubb located in Whitehouse Station NJ. Find other listings like AVP Senior Analytics Manager by searching Oodle for Executive Manager Jobs.